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Microsoft’s Ross Breaks Mold in Male-Dominated Video Games: Tech

When Bonnie Ross took over Microsoft Corp.’s biggest video-game franchise, she inherited a Halo 4 script riddled with one-dimensional female characters who existed mainly as villains to be slain by the male protagonist.

She ripped that version up and worked with a cadre of writers and designers to create a world with stronger women. It’s a delicate balancing act faced by many publishers seeking to boost sales: making tweaks to reach a bigger audience that includes women without alienating the mostly male hardcore base.