Skip to content
Subscriber Only
Business
Pursuits

Gucci, Coach Oust Burberry From Top Spot in Luxury Digital Study

Gucci and Coach Inc. upstaged Burberry Group Plc to take the top spot in a study of luxury fashion brands’ digital strategies.

The handbag makers, whose sales are declining as they seek a wealthier clientele, shared first place in the study of 90 brands conducted by researcher L2, Inc. Burberry, ranked top in the previous three editions of the study, fell to sixth.