Taco Bell Wants to Make 'Mexican' the Next Global Fast Food

The U.S. fast-food taco chain plans to open 1,300 international restaurants
Photographer: David Paul Morris/Bloomberg

Taco Bell, which started as a small restaurant in Los Angeles County in 1962, has grown to more than 6,000 outlets—of which roughly 95 percent are in the U.S. Now the chain plans to take what it calls "Mexican-inspired" cuisine to the rest of the world, with plans to add 1,300 international locations by the end of 2023. That averages out to about one new Taco Bell location outside the U.S. every two to three days for the next nine years. 

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