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How Wall Street Puffed Up Sales of $800 Down Parkas

For brands such as Canada Goose and Moncler, snowy trails are better exposure than any runway
relates to How Wall Street Puffed Up Sales of $800 Down Parkas
Corrected

(Corrects the location of Mackage in the seventh paragraph.)

Fashion doesn’t take many cues from dog kennels in Fairbanks, Alaska. But in Lance Mackey, a rangy 44-year-old professional dog-sled racer with a greasy ponytail and a chunk of jaw lost to a battle with cancer, a high-priced parka has found a winning spokesmodel—even if Mackey doesn’t seem too concerned with his head-turning wardrobe.