Hachette Wants to Turn Twitter Into a Bookstore

On the heels of its feud with Amazon, Hachette is experimenting with using the social network as a new way to sell books

On the heels of a nasty dispute with Amazon.com over the sales of e-books, Hachette is cultivating the growth of a new online bookseller: Twitter. Over the course of the month, the publisher will use Twitter’s new “buy button to sell a limited number of books by musician Amanda Palmer, astronaut Chris Hadfield, and writers at the Onion. The titles sold through Twitter will come packaged with limited-edition souvenirs, such as a signed manuscript page from Palmer’s book.

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