NBC’s ‘Peter Pan Live’ Leads Broadcasters in Key Audience

NBC’s telecast of “Peter Pan Live!’ last night drew the largest audience in the demographic group that advertisers target, while falling far short of last year’s production of ‘‘The Sound of Music.”

The play, with Allison Williams in the title role and Christopher Walken as Captain Hook, gave NBC a victory for the night in 18-to-49-year-old viewers, according to Nielsen data. The show attracted 9.1 million viewers overall, second to CBS Corp., and about half the audience that “The Sound of Music Live!” drew last year.

“We didn’t expect to reach the same rating as ‘The Sound of Music ’ since that was the first live movie event of its kind in over 50 years,” NBC Entertainment Chairman Robert Greenblatt said in a statement. The network is already working on another production, he said.

Stage productions are contributing to a rebound in the ratings for Comcast Corp.’s NBC network. Boosted by Sunday Night Football and hit programs such as “Blacklist,” NBC is No. 1 in the ratings for 18-to-49-year-old viewers and is second overall behind CBS Corp. for the current TV season, according to Nielsen data.

Comcast, based in Philadelphia, gained 0.5 percent to $56.63 at 12:20 p.m. in New York. Shares of the company, the largest U.S. pay-TV provider, had gained 8.5 percent this year through yesterday.

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