Buyers in the Girl Scout cookie market are of two types: people who are pressured, on behalf of a co-worker’s daughter, into purchasing three boxes of Thin Mints, and people who desperately want to buy three—OK, six—boxes of Thin Mints but can’t find a girl scout fast enough or persuade her to accept your credit card.
If you’re the first type of cookie buyer, the Girl Scouts of the United States of America can do nothing for you because, frankly, Thin Mints are delicious and you shouldn’t need any additional persuasion to buy them. But if you’re in the second camp—the person who can’t find cookies—the scouts understand your cookie-related pain and want to help. “The No. 1 reason people say they don’t buy our cookies is they couldn’t find a Girl Scout,” says Kelly Parisi, chief communications director of Girl Scouts of America. “We needed a new way to approach the consumer.”