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Uber Struggles to Woo Germans Spoiled by Mercedes Taxis

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Uber Technologies Inc. is winning customers around the world by offering cheaper rides in fancier cars. That strategy isn’t working in Germany, where the taxi fleet is ruled by Mercedes-Benz luxury sedans.

The Daimler AG upscale brand accounts for about 60 percent of German taxis, with the market made up predominantly of the $51,800 E-Class. They’re new too, with an average age of 3.5 years. By comparison, more than half of Uber’s German fleet consists of Volkswagen AG’s Golf compact or lower vehicle segments, and the cars can be as old as 10 years.