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Now Starring in China's Anti-Smoking Ads: Bill Gates

Now Starring in China's Anti-Smoking Ads: Bill Gates
Photograph by Sean Gallup/Getty Images

The fight against smoking in China has a new champion. Wearing a T-shirt with the words “Say No to Forced Smoking,” Bill Gates appears in a new anti-smoking video starring Feng Zhe, an Olympian gymnast.

While Microsoft may be having problems with the Chinese government, the company’s former boss is raising his public profile in the country. The video is part of a campaign, launched last month and backed by the Bill & Melinda Gates Foundation, to rally social-media users against secondhand smoke. Yang Jianyue, the Gates Foundation’s deputy director in China, told the China Daily that Bill Gates drafted the slogan “Say No to Forced Smoking,” a reference to secondhand smoke.