They See You When You're Spending: How Pros Track Holiday Shoppers

Photograph by Patrick T. Fallon/Bloomberg

The feast of commerce is on. From Black Friday to Cyber Monday, Americans are about to go on an annual spending spree—one that comprises some 140 million consumers and underpins an industry supporting roughly one in four U.S. jobs. Just how many products will they purchase? That’s the big question for manufacturers, retailers, investors, and anyone who cares about the economy at-large.

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