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At $40 Billion, Uber’s Value Would Trump Tesla, Netflix, Alcoa

A potential round of financing by Uber Technologies Inc. valuing it as high as $40 billion would make the mobile car-booking company more valuable than three-quarters of Standard & Poor’s 500 Index members.

Uber is raising at least $1 billion, and T. Rowe Price Group Inc. is in discussions to be a new investor, people with knowledge of the situation said. Existing investor Fidelity Investments is also set to participate in the funding.