Keurig coffee makers have likely invaded your friends’ kitchens already, and the high-tech brewer will storm more counters before the year is done. Keurig Green Mountain estimates that 20 million U.S. households use its brewers, and the company is betting that its new Keurig 2.0 machine—and the barrage of advertising behind it—will entice shoppers to buy millions more in the weeks leading to the holidays.
The company, like many others, relies on end-of-year holiday sales. Keurig sold about 10.9 million of its brewers in the 12 months ended in September, according to the company’s annual report. About half of those sales were between October 2013 and December 2013. All this gifting helped make Keurig the second-best-selling coffee maker brand after Mr. Coffee, according to 2013 data from Euromonitor International.
