VW China Executive Says Carmaker Working to Win Trust

Volkswagen AG, which has been criticized in China by some car owners for its handling of a recall, said it will work hard to gain the trust of customers and treat them with gratitude.

“Becoming the most trusted brand of Chinese consumers is more important than sales and market share,” Soh Weiming, executive vice president of Volkswagen China, told reporters at the Guangzhou auto show today. “We should lower ourselves and learn to effectively communicate with consumers with a grateful attitude.”

China’s quality regulator this month asked VW to provide technical documents for its recall of almost 600,000 New Sagitar and Beetle vehicles to remedy potential defects with rear suspension axles. The automaker had issued the recall two months after the regulator started an investigation prompted by mounting complaints from owners.

VW said in its Oct. 17 recall that it would inspect affected cars. The carmaker also said that starting in February, it would fit some crank axles with metal inlays that would make a warning noise should the axle bend. Some owners have said they want the automaker to replace the parts or return their cars.

The company delivered 3.03 million vehicles to Chinese customers in the first 10 months the year, up 14 percent from last year.

— With assistance by Tian Ying

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