JetBlue's Investor-Friendly Plan to Start Crunching Knees and Charging for Bags

Photograph by Patrick T. Fallon/Bloomberg

JetBlue Airways describes its daily mission in laughably lofty terms: “Inspire humanity.” In practice, that makes the airline something like Southwest with live TV, free Wi-Fi, and other frills. It’s also been a formula for sub-par financial results, especially as the rest of the U.S. airline industry has consolidated while boosting fares and fees.

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