Skip to content
Subscriber Only

Boxer-Clad Coders Adorn Silicon Valley’s Billboard Boom

Updated on

Some of the most expensive property in Silicon Valley these days is about 14 feet high, 50 feet wide and overlooking the highway.

Billboard sales around the region are undergoing a renaissance, as the old-school advertising format benefits from the technology froth, with companies jockeying for their piece of skyline fame and attention. Demand for a billboard along the traffic-snarled 101 freeway between San Francisco and San Jose, California, which billboard sellers refer to as the “gold coast,” is so high that some companies are on a six-month waiting list.