Some of the most expensive property in Silicon Valley these days is about 14 feet high, 50 feet wide and overlooking the highway.
Billboard sales around the region are undergoing a renaissance, as the old-school advertising format benefits from the technology froth, with companies jockeying for their piece of skyline fame and attention. Demand for a billboard along the traffic-snarled 101 freeway between San Francisco and San Jose, California, which billboard sellers refer to as the “gold coast,” is so high that some companies are on a six-month waiting list.
