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How to Sell Experiences

How to Sell Experiences
Courtesy Painting With a Twist

Republic Bike has involved clients in designing the bicycles they order since it opened in 2008. A growing number of customers don’t want just to order bespoke bikes; they want to learn how to build them as well. Republic’s corporate and nonprofit clients are asking for hands-on workshops. Universities have hosted bike-building sessions for students, and an architecture firm recently held a bike design day for its employees.

“Companies see this as a joyful experience for their employees,” says Avery Pack, owner of the Dania Beach (Fla.) business that has sold custom bikes to Google and TV’s Portlandia (“loaded with opportunities for smug self-satisfaction”).