Why Hellmann's Is Worried About Just Mayo

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Mayonnaise, to the average shopper, is a creamy, white spread for sandwiches, salads, and dips. But in the eyes of the arbiters at the U.S. Food and Drug Administration, mayonnaise is a food that must contain eggs yolks, among other specific ingredients. That’s where Unilever, parent company of Hellmann’s and Best Foods, finds issue with Hampton Creek’s fast-growing eggless, mayonnaise-like product dubbed Just Mayo. The food giant is accusing the San Francisco startup of misrepresenting its spread as mayonnaise.

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