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Subscriber OnlyBusiness‘Selfie’ Generation Forces U.S. Companies to Change TackCraig GiammonaNovember 13, 2014, 4:04 PM UTCUpdated onNovember 13, 2014, 8:06 PM UTC Whole Foods is holding wine tastings. Ikea is pitching apartment furniture to divorced dads. Applebee’s turns into a nightclub after dinner.These companies are all targeting an increasingly coveted demographic: single Americans.