Can China Teach the World to Shop on Singles Day?

Alibaba’s online “shopping festival” raked in $9.3 billion in sales in only 24 hours. Can it go global?
Photo Illustration by 731; Photos: Alamy (1); Getty Images (3)

Jeffrey Wu, a college student in Beijing, went online in the early morning hours of Nov. 11 to participate in a ritual of recent origin and immense popularity: bargain shopping on Singles Day in China. Wu bought Levi’s jeans, Nike sneakers, and an espresso machine; his girlfriend picked out skin cream. “We’re celebrating Singles Day as a couple,” he jokes.

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