Wendy’s Can't Win With Fancy Pretzel Buns Alone

Photograph by PRNewsFoto/The Wendy's Company

Wendy’s great experiment with the pretzel bun culminated in the permanent menu adoption of the limited-time premium item back in August, fortified by an insistent advertising campaign for the Pretzel Bacon Cheeseburger. And it worked—for a time, at least.

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