Facebook to Let Members Control News Feed Rankings

Facebook Inc. is giving users more control over their news feeds.

Starting today, Facebook will let members see lists of the top friends, groups and pages they’re seeing on news feed, the social network’s scrolling stream of information. Using the lists, users can decide what they saw too much of, and decide to unfollow or ask to see less of a person’s stories, the Menlo Park, California-based company said in a blog post.

Facebook is giving more direct control to its users amid complaints of irrelevant posts, as the social network’s member base expands beyond 1.3 billion. Earlier this year, Facebook started giving people insight into why they were being targeted by certain advertisers, so they could change the information if it was incorrect.

With the latest changes, it will also be easier to unfollow and refollow friends directly from the news feed. Facebook has also started promoting options to “unfollow” or see fewer posts from a person, for people who prefer not to unfriend them on the social network.

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