CBS to Provide Sony With Programming for Online TVRob Golum
CBS Corp. agreed to provide Sony Corp. with television programming for a planned Internet-based TV service, becoming the second major media company to sign on.
Leslie Moonves, CBS’s chief executive officer, announced the accord today on a conference call with analysts following third-quarter earnings.
The addition of CBS, the most-watched TV network, advances plans by Tokyo-based Sony to offer a cable-like TV service over the Web, providing bundles of live channels and shows on-demand. Viacom Inc., which like CBS is controlled by billionaire Sumner Redstone, also agreed to supply 22 cable networks including MTV and Comedy Central.