Heineken Names Laurence Debroux CFO, Replacing Hooft Graafland

Heineken NV hired Laurence Debroux from advertising services company JC Decaux SA to succeed Chief Financial Officer Rene Hooft Graafland.

Debroux, a 45-year-old Frenchwoman, will join the Dutch brewer in March, Amsterdam-based Heineken said in a statement today. She has been CFO at Decaux since 2010 and before that spent 14 years in various management roles at Paris-based pharmaceutical maker Sanofi.

Debroux, who began her career in banking, will also replace Hooft Graafland on the company’s executive board.

Heineken said in September that it was seeking a successor to Hooft Graafland, who joined the world’s third-biggest brewer in 1981 and was named CFO in 2005. He turns 60 next September and is coming toward the end of a four-year term on the executive board, which expires in April. Hooft Graafland became CFO in the same year that Chief Executive Officer Jean-Francois van Boxmeer began his tenure.

“Laurence’s unique, broad and external perspective will support our next phase of growth and build on the great platform that Rene has built,” van Boxmeer said in the statement.

Heineken said Sept. 14 that it rejected an approach from London-based SABMiller Plc, an overture that was intended to help fend off a possible bid for the Miller Lite maker by AB InBev, according to people with knowledge of the matter.

Heineken shares fell 0.4 percent to 58.99 euros today in Amsterdam, and have risen 20 percent this year.

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