Stop Saying ‘Too Close to Call’ to Refer to Tight Polling

The worst cliche in election journalism? Easy call.

Virginia voters line up in the 2013 gubernatorial election in McLean, Va.

Photograph by Alex Wong/Getty Images

The media has a problem. It grows more severe with every election, and every headline or tweet. You can see the damage in the Denver Post, where Quinnipiac's Tim Malloy is relied on to describe new numbers, and says "U.S. Rep. Cory Gardner's comfortable lead over Sen. Mark Udall becomes a race too close to call." You can see it in Florida, where Quinnipiac's Peter Brown says the "governor’s race is too close to call." You can see it in Illinois, where, relying on Public Policy Polling's final numbers, the race for governor is determined to be "too close to call." 

To continue reading this article you must be a Bloomberg Professional Service Subscriber.