Quiznos barely made it out the U.S. alive. The toasted sandwich chain, which had once expanded to about 5,000 restaurants at home, had withered to 2,100 this year and filed for bankruptcy protection. Now, after restructuring, Quiznos hopes its fortunes will be more favorable in new lands.
Most Quiznos restaurants are in the U.S. and Canada, where competition for sandwich sales has rarely been more competitive. Lurking in the giant shadow of Subway and its more than 26,400 U.S. locations is also Jimmy John’s, Firehouse Subs, Potbelly, and Jersey Mike’s, among other expanding chains. Quiznos executives appear to have decided that their embattled chain would perform better in less crowded territories.