Eight Tips to Boost Holiday Sales

Photograph by Matthew Staver/Bloomberg

If national forecasts prove accurate, the holiday season holds a welcome gift for retailers: the biggest jump in November and December sales since 2011. The National Retail Federation predicts an overall 4.1 percent sales boost this holiday season, with U.S. retailers expected to hire between 725,000 and 800,000 seasonal employees. Online sales totals are expected to increase between 8 percent and 11 percent over 2013 numbers.

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