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Eight Tips to Boost Holiday Sales

Eight Tips to Boost Holiday Sales
Photograph by Matthew Staver/Bloomberg

If national forecasts prove accurate, the holiday season holds a welcome gift for retailers: the biggest jump in November and December sales since 2011. The National Retail Federation predicts an overall 4.1 percent sales boost this holiday season, with U.S. retailers expected to hire between 725,000 and 800,000 seasonal employees. Online sales totals are expected to increase between 8 percent and 11 percent over 2013 numbers.

With the holiday season expected to represent almost 20 percent of the U.S. retail industry’s total annual sales, small retailers need to get ready now, even if they have a bit more time this year. Bargain-hunting consumers plan to wait until Thanksgiving weekend to start their holiday shopping, according to research company NPD Group.