Hello Kitty, a Victim of Disney's Frozen Juggernaut

Photograph by Katja Hoffmann/laif via Redux

Middle age is proving to be a little awkward for Hello Kitty. The Japanese cartoon character, an icon of cuteness, is celebrating her 40th birthday with events around the world. Over the decades she has helped owner Sanrio become a global success story, with the Tokyo-based company licensing the image of Kitty-chan’s expressionless face to makers of clothing, toys, and other consumer products. All told, there are now some 50,000 Hello Kitty products worldwide.

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