Skip to content
Subscriber Only
Business
Pursuits

Microsoft's Band Strives to Watch You More Closely

Microsoft's Band Strives to Watch You More Closely
Courtesy Microsoft

There are so many fitness bands and smartwatches on the market that the intrepid consumer could cover both arms with them, leaving a little room for next year’s Apple Watch.

Microsoft is betting that its Band, on sale today, will be able to distinguish itself by digging deeper into users’ devices and apps to suck up data on their fitness, sleep, and general health habits. Then its companion app, Health, predicts future issues and serves as a free source of advice. “One thing health and fitness trackers do incredibly well today is tell you about your past, but you would be hard-pressed to find devices that do a decent job of giving you actionable information,” says Ramon Llamas, an analyst at IDC.