Amazon Facing Challenge From CDiscount at French Train Stations

France’s second-most popular online retailer is stepping up its challenge to market leader Amazon.com Inc. by introducing automated collection points in domestic train stations in the Paris region.

CDiscount, owned by Casino Guichard-Perrachon SA, will open 100 of the machines in SNCF train stations starting Nov. 3, the company said today in a statement. It plans to install more than 1,000 across the rail network “eventually.”

CDiscount got 723,000 unique visitors a day in the second quarter, according to e-commerce association Fevad. That compares with Amazon’s 1.7 million.

The train station service, which guarantees products will be available within 24 hours of purchase, adds to CDiscount’s network of 17,500 pick-up points in France.

In the U.K., grocers including Tesco Plc, Wal-Mart Stores Inc.’s Asda and J Sainsbury Plc offer online collection points at some stations across the London Underground network.

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