Ford F-150 Has a 'Waiting for the Next iPhone' Problem

A new 2014 Ford F-150 truck goes through a quality control inspection after undergoing assembly at the Ford Dearborn Truck Plant on June 13 Photograph by Bill Pugliano/Getty Images

The problem with high-tech hardware, whether it’s a smartphone or a pickup truck, is that everyone wants the newest thing. When Apple has a new iPhone in the works, would-be buyers delay their purchases until the next iteration hits the market. Turns out, that tricky timing dynamic happens with cars, too.

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