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Under Armour’s Rising Sneaker Sales Have Yet to Tread on Nike

Under Armour's Speedform
Under Armour's SpeedformCourtesy Under Armour

Under Armour is finally raising its shoe game, a critical piece in the company’s bid to move from an underdog to a heavyweight in sportswear.

Shoe sales increased 50 percent in the third quarter, outpacing big gains from Under Armour’s stretchy shirts and accessories. For the current year through September, footwear revenue is up 42 percent—a surge relative to the incremental progress Under Armour has made in the category in recent years.