Headset for Dogs Measures Canine Consumers' Brain Activity

A headset for dogs promises to teach pet-food makers new tricks

Innovator: Josep-Lluís de Gabriel
Age: 41
Founder and president of 15-employee marketing firm Bitlonia in Barcelona
Form and function: An electroencephalogram headset that measures the brain activity of dogs and interprets it with proprietary software to determine the relative strength of their likes and dislikes. It was designed to supplement the pet industry’s market research.

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