Chobani Tries to Sell Parents on Greek Yogurt for Babies

Photograph by Getty Images

American babies don’t eat all that much yogurt now. But if babies did develop a taste for it, Chobani’s chief marketing officer has strong feelings about what kind they should eat: “They should eat Greek yogurt, damn it,” Peter McGuinness says.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.