Coming Soon to Your Swing District: The Nice Guy Ad

Arizona's tight House race experiences the return of a chintzy, effective ad trope.

Martha McSally has been one of the GOP's favorite prospects to win a Democratic House seat for most of the cycle; she's one of the few to be touted by The New York Times, in a feature about Republican efforts to elect more women. Her newest ad will probably be touted if she wins, too, as it borrows the lessons of the pre-super-PAC era and applies them to candidates who want to rise above the din. In it, she beams herself into Democratic Representative Ron Barber's commercials with a darkly-lit, desperate narrator casting accusations that she can rebut in real time.

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