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As Facebook Eyes China, Zuckerberg Makes Ties With Chinese Business School

Tsinghua University in Beijing
Tsinghua University in BeijingPhotograph by Imaginechina via AP Photo

In its quest to dominate the social media industry worldwide, Facebook has long hankered after China, where the company been been banned since 2009. Facebook may have just gained a foothold to help it infiltrate the Chinese market: the appointment of Chief Executive Officer Mark Zuckerberg to the board of one of China’s top business schools, the Tsinghua University School of Economics and Management.

Tsinghua University announced Zuckerberg’s appointment on Monday to the school’s board, a meeting ground of sorts for Western corporate higher-ups and Chinese officials. In addition to Zuckerberg and top brass from IBM , Anheuser-Busch InBev, and other multinationals, it includes Chinese government officials and entrepreneurs tasked with advising Tsinghua SEM’s development.