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Whole Foods Tries First National Ads in Sustainability Arms Race

A still from Whole Foods’ “It All Adds Up” video
A still from Whole Foods’ “It All Adds Up” videoCourtesy Whole Foods via YouTube

Do-gooder grocer Whole Foods has a message for America: “Values Matter.” That’s the tag line for the company’s first national advertising campaign, which will run through the winter. As growth has slowed and competing retailers add more sustainably produced foods to their shelves, Whole Foods seems eager to stake its claim into doing sustainability better.