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Is Transparent a Real Hit? Or Just a Hit for Amazon?

Jeffrey Tambor as Mort/Maura in Transparent
Jeffrey Tambor as Mort/Maura in TransparentCourtesy Amazon.com

Amazon Studios has ordered a second season of its original comedy series Transparent, which has been widely adored by critics and is emerging as the first legitimate cultural hit since Amazon jumped into the original-programming business four years ago.

Last month Amazon made all 10 episodes of the first season available at once, and the company now calls the show its most popular series. “Since its debut, Transparent is the most binge-watched TV series on Prime Instant Video with nearly 80 percent of all viewers bingeing on two or more episodes of the series in the same day,” Amazon noted this week. “This makes Transparent’s binge-factor higher than any of the other Prime Instant Video binge leaders in the past.”