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Netflix Says Ultra-HD Content Costs More, So Subscribers Will Pay More

A higher-resolution, 4K stream from Netflix will cost more. The company has boosted its monthly price for streaming ultrahigh-definition television and movies to $11.99 per month, citing the higher expenses associated with that content. In May, Netflix announced that its original series, such as House of Cards, would be available to stream in the 4K format, which offers roughly four times the resolution of current high-def TVs.

Like most streaming video services, Netflix’s 4K roster is still lean, limited mainly to Sony’s newer film releases, Breaking Bad, NBC’s The Blacklist, and Netflix’s own shows. But the company expects its offerings to increase substantially, beginning next year with its new originals such as Marco Polo, and more film and TV titles that are shot in native 4K resolution.