Getting Banned by the NFL Is Actually Great for Beats

San Francisco 49ers quarterback Colin Kaepernick warms up prior to a game against the Jacksonville Jaguars at Wembley Stadium in London on Oct. 27, 2013 Photo by Michael Zagaris/San Francisco 49ers/Getty Images

The competition between Bose and Beats cost Colin Kaepernick $10,000 this week, when he violated an NFL ban on wearing Beats by Dr. Dre headphones on television after games. The San Francisco 49ers quarterback, who’s sponsored by Beats Electronics, declined to say whether the headphone maker would pick up the tab. But the public spat is probably worth more than that to the company: It projects exactly the attitude Beats has carefully cultivated.

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