Costco Aims for a Younger Customer, Sells More Kale

Costco, home of cheap hot dogs and unreasonably large buckets of mayonnaise, has found a new niche: fresh food and, along with it, fresh customers. In an earnings report today, the company said sales of fruits, vegetables, and other perishables increased, in percentage terms, in “the high single digits.” Overall, it reported profit growth of 13 percent, making this its best quarter since May 2013.

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