Microsoft Looks to China for an Xbox One Rescue

It’s the first to capitalize on the end of the game console ban in China

Wang Song, a 32-year-old video game developer in Beijing, has considered himself a hard-core gamer since elementary school. Flouting China’s 14-year ban on consoles (the games are too violent, the government said), he owns Sony’s PlayStation 4 as well as the older PS3 and Xbox 360. On Sept. 29 he lined up at a Beijing department store for the Chinese debut of the Xbox One, the first foreign console to make its way into the country legally in this century. Yes, there were lines.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.