Skip to content
Subscriber Only
Business
Pursuits

All Right. All Right. All Right. McConaughey Gives Lincoln a Jump

The Lincoln MKC ad campaign featuring actor Matthew McConaughey
The Lincoln MKC ad campaign featuring actor Matthew McConaugheyCourtesy Ford Motor Company

It turns out a guy with a best-actor Oscar does a pretty good job selling cars.

Ever since Matthew McConaughey signed on in late August to pitch for Lincoln in a slate of commercials and social media posts, sales of the long-suffering brand have started to pick up. As McConaughey drives around and drawls—seemingly sans script—about liking Lincolns and taking the long route, buyers found their way to dealerships.