Verizon Matches AT&T’s Double-Data Offer on Mobile Share Plans

Verizon Communications Inc. is joining rivals AT&T Inc. and Sprint Corp. with bigger data promotions to lure customers shopping for cheaper ways to watch videos on mobile devices.

Starting tomorrow, Verizon, the largest U.S. wireless carrier, will offer customers a 15 gigabyte data plan for $110 a month, a savings of $10 on the previous 14 gigabyte plan. And Verizon’s 30 gigabyte plan will be $130, cutting the original price by $95. Verizon is also doubling shared data allowances for family plans starting at 20 gigabytes, the company said in a statement today. The offer ends Oct. 31.

Verizon is now the last of the four major wireless carriers to join the current round of industry price cuts and double-data offers. The price battles come after Sprint and T-Mobile US Inc. became more aggressive with promotions to spur subscriber growth. The larger carriers, such as New York-based Verizon, have had to respond to keep lucrative family-plan customers.

Last week, AT&T doubled its $130 a month, 15 gigabyte allotments to 30 gigabytes, a response to Sprint’s double-data offering that started in August. Earlier today, T-Mobile extended its 10 gigabyte, $100 four-member family plan offer by two weeks to Oct. 28, Chief Executive Officer John Legere said in a tweet.

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