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NYC’s SoHo Serves as Testing Ground for Chobani, Samsung

Prince Street in New York’s SoHo, a neighborhood packed with tourists and shoppers, has become a test lab for retail ideas.

Companies ranging from yogurt maker Chobani Inc. to smartphone giant Samsung Electronics Co. have opened up experimental stores on the street -- not so much to make money but to pick the minds of consumers and try out new products. (Yogurt with red pepper, anyone?) They also can track customers with heat maps and other high-tech monitoring.