Pebble's Price-Cutting Defense Against the Apple Watch

Photographby Peter Davidian/Getty Images

Eric Migicovsky’s favorite part about the Apple Watch is its starting price of $350. The founder of smartwatch startup Pebble has had reason to worry for quite a long time, given Apple’s propensity for sucking the air out of fledgling device categories. Migicovsky now believes the Apple Watch will exist in an orbit far above the humble Pebble.

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