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Harley Aims Electric Hog at Selfie-Taking Green Hipsters

Tyler Dean has the jeans, jacket and beard that place him squarely in the target market for Harley-Davidson Inc. Another draw for the motorcycle maker: Dean has a social media account, and he knows how to use it.

Harley, the manufacturer of road hogs famous for roaring throttles, said in June it’s considering selling a relatively quiet, electric motorcycle. It’s now showcasing the bikes on a 30-city tour to seek feedback and drum up interest among people like Dean, who cares about the environment and can spread the word about his likes on social media like Twitter and Instagram.