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Big Media Buys Up Another Hit-Making YouTube Network

Big Media Buys Up Another Hit-Making YouTube Network
Photograph by Press Association via AP Photo

The YouTube land grab continues: Otter Media, a joint venture between the Chernin Group and AT&T, said it had bought a majority stake in Fullscreen, one of the biggest YouTube networks, in a deal that Bloomberg reports is valued between $200 million and $300 million.

It’s just the latest in a steady stream of acquisitions—Disney buying Maker Studios for $500 million; DreamWorks Animation buying AwesomenessTV for $117 million—that mark the arrival of the really big money to the YouTube market. The world of online video, particularly the stuff favored by younger users, has been built by tiny operations drawing huge audiences to low-budget works. Such companies as Fullscreen came in over the last couple of years and promised professional services to help the little guys scale, signing up creators who thought they might not make it by themselves.