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Getty Wants to Turn Free Photos Into Profit, and It Needs Your Help

Getty Wants to Turn Free Photos Into Profit, and It Needs Your Help
Courtesy Getty Images

The story of the photography business over the past 20 years has been marked by two shifts: The number of photographs in circulation climbs toward infinity, and the price that each one fetches falls toward zero. As a result, Getty Images, which is in the business of selling licensing rights, is increasingly willing to distribute images in exchange for nothing more than information about the public’s photo-viewing habits.

Now Getty has just introduced a mobile app, Stream, targeted at nonprofessionals to run on Apple’s new operating system. The app lets people browse through Getty’s images, with special focus on curated collections. It’s sort of like a version of Instagram featuring only professional photographers—and without an upload option.