Skip to content
Subscriber Only
Business
Pursuits

Cadillac Green-Lights Its Swankiest Car Yet

Cadillac Elmiraj concept coupe
Courtesy Cadillac
Cadillac is shifting into a higher gear and promising to show off a new “top-end” model in the first half of 2015. The decision comes just a few months after the brand’s CTS bested its German rivals for the coveted Motor Trend Car of the Year award. After a long journey, the General Motors blue-chip brand is finally considered in range of—if not quite on par with—the best luxury rides. An even bigger, bolder offering is a way to flex those muscles.

“We have two cars—the CTS and XTS—that kind of transact in what you would call the mid-range of luxury,” Cadillac spokesman David Caldwell said this morning. “We need to shore up our credentials and make sure we compete at the top levels in terms of aspiration.” He added: “There’s a gap there.”