Tim Cook Interview: The iPhone 6, the Apple Watch, and Remaking a Company's Culture

Tim Cook and the making of the Apple Watch
By
Brad Stone
and
Adam Satariano
Photograph by Geordie Wood for Bloomberg Businessweek

Steve Jobs’s office remains Steve Jobs’s office. After his death in 2011, Tim Cook, his friend and successor as Apple chief executive officer, decided to leave the sparsely decorated room on the fourth floor of 1 Infinite Loop untouched. It’s not a shrine or place of mourning, but just a space that Cook sensed no one could or should ever fill. “It felt right to leave it as it is,” he says. “That’s Steve’s office.”

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